Some nights go beyond celebrations they become milestones. That’s exactly what unfolded at the 43rd Madras Advertising Club Awards –MADDYS 2025, where industry leaders, creative minds, and media professionals came together to honor the best in advertising and marketing.
The night was more than an award ceremony; it was a celebration of ideas, innovation, and the future of advertising powered by AI. At the heart of this spectacular evening was Epix Entertainment, trusted event management company in Chennai, which transformed the vision of the Madras Advertising Club into a seamless, unforgettable experience.
From conceptualization to flawless execution, Epix’s expertise in stage design, production, lighting, and engagement turned the event into a benchmark for how creativity and technology can work together to inspire.
About MADDYS 2025 & Its Theme
The MADDYS, hosted annually by the Madras Advertising Club, have long been recognized as one of South India’s most prestigious advertising award nights. For over four decades, the platform has honored creative excellence, giving agencies, brands, and professionals the recognition they deserve.
This year’s edition MADDYS 2025, the 43rd edition was nothing short of extraordinary. The theme, “AI of AI – The 7th Sense of Awesome Ideas,” reflected the advertising world’s embrace of technology, especially artificial intelligence, as a creative partner rather than just a tool.
The idea was clear: creativity isn’t being replaced it’s being amplified by AI. From campaign ideation to audience targeting, AI is shaping the way brands tell stories, and the MADDYS highlighted this transformation in a truly engaging way.
For Epix Entertainment, this theme wasn’t just an abstract concept it was an opportunity to bring the future of advertising to life on stage.
Event Highlights & Epix’s Role in Making It Unforgettable
A Prestigious Venue for a Prestigious Night
The event was hosted at Feathers – A Radha Hotel, Chennai, a venue that perfectly blended elegance with world-class facilities. From the grand entrance to the immersive stage setup, every detail reflected the stature of the MADDYS.
Epix Entertainment ensured the venue wasn’t just a backdrop, but a canvas for creativity. The lighting design, acoustics, and audience flow were meticulously planned so that attendees experienced both comfort and awe.
Powered by Legacy, Driven by Innovation
MADDYS 2025 carried even greater significance as it was:
- Presented by Dinamalar – marking its 75th year celebration
- Powered by Peps – a name synonymous with comfort and innovation
This partnership of legacy brands underscored the event’s theme: blending tradition with modern innovation. Epix took on the challenge of curating experiences that matched the prestige of these names while keeping the event future-focused.
Media MADDYS 2025: A Special Segment
One of the standout highlights of the evening was the Media MADDYS 2025 a segment dedicated to excellence in media strategy and execution. This addition celebrated the ever-evolving role of media in storytelling and brand building, ensuring that not just creatives but also strategists and planners got their moment in the spotlight.
Epix Entertainment’s production design ensured smooth transitions, captivating visuals, and immersive stagecraft that amplified the energy of the segment.
Behind the Scenes: Epix’s Signature Touch
What the audience experienced on stage was dazzling but what went on behind the curtain was just as extraordinary. Epix’s team worked tirelessly to ensure every second of the evening was seamless.
Their role included:
- Stage & Set Design: Crafted to reflect the futuristic AI theme, with bold visuals and interactive elements.
- Lighting & AV Production: Dynamic lighting transitions, synced with the event’s pace, kept the energy alive.
- Audience Engagement: Interactive moments, networking facilitation, and curated experiences to keep attendees connected.
- Backstage Management: Smooth coordination with speakers, performers, and award presenters ensured zero downtime.
It was this combination of creativity, precision, and human effort that allowed MADDYS 2025 to be remembered not just as another award function, but as a cultural milestone in the advertising community.
Impact in Numbers: Statistical Insights
Numbers tell the story of MADDYS 2025 better than words. Here’s a snapshot of its scale and significance:
- AI-powered engagement drives 20–25% higher audience participation, clearly reflected in the charged atmosphere of MADDYS 2025.
- 800+ attendees including industry leaders, creative professionals, and media executives.
- 43rd edition of the prestigious Madras Advertising Club Awards.
- Venue: Feathers – A Radha Hotel, Chennai.
- Theme: AI of AI – The 7th Sense of Awesome Ideas.
- Indian event & experiential marketing industry projected to cross ₹10,000+ crore by 2025 (FICCI–EY Report).
Quick Event Stats – MADDYS 2025
| Metric | Highlight |
|---|---|
| Attendees | 800+ industry leaders, agencies, and media professionals |
| Edition | 43rd year – legacy of creative excellence |
| Theme | AI of AI – showcasing future-ready advertising |
| Industry Growth | Indian event industry projected ₹10,000+ crore by 2025 |
| Engagement Impact | AI-driven experiences boosted participation by 20–25% |
Why MADDYS 2025 Was Special
Every edition of the MADDYS brings excitement, but 2025 was different. It was not just an awards night it was a fusion of heritage and innovation.
On one hand, the event carried the weight of tradition, marking the 43rd year of honoring creativity in advertising. On the other, the theme “AI of AI: The 7th Sense of Awesome Ideas” propelled the industry into the future, sparking conversations about how artificial intelligence is reshaping brand storytelling, campaign design, and consumer engagement.
But what truly made the night unforgettable were the human moments: the cheers when a young agency won its first-ever MADDY, the pride in the eyes of seasoned professionals being recognized for lifetime achievements, and the contagious energy when the audience celebrated breakthrough work.
Epix played a pivotal role in ensuring these emotions were felt deeply. From stage lighting that amplified anticipation during award announcements to seamless backstage coordination that kept the flow flawless, every detail was tuned to magnify recognition and joy.
Epix Entertainment’s Event Philosophy
At Epix Entertainment, events are never just about logistics they’re about stories, emotions, and impact. For over two decades, the company has positioned itself not just as an event organizer but as a creative partner.
The philosophy is simple yet powerful:
- Imagination fuels every idea.
- Innovation ensures relevance in a rapidly changing world.
- Flawless execution brings it all to life.
Every event is customized to reflect the client’s unique vision. Whether it’s an awards ceremony like MADDYS, a high-powered corporate summit, or a brand activation, Epix ensures the experience feels authentic, immersive, and unforgettable.
Your Vision, Our Flawless Execution
Turn your vision into an unforgettable experience. Partner with Epix Entertainment where creativity meets flawless execution.
Conclusion
The success of MADDYS 2025 was more than a night of awards it was a celebration of ideas, innovation, and human connection, perfectly executed by Epix Entertainment. As the Madras Advertising Club Awards stepped confidently into its 43rd year, Epix once again proved why it is a trusted leader in event excellence.
The future of events in India is being shaped by creativity, technology, and storytelling, and with Epix Entertainment at the helm, the journey promises to be nothing short of extraordinary.